Kenya’s avocado industry is targeting Sh30 billion in export earnings by 2028, up from the current Sh15 billion, as growers in Meru and Tharaka Nithi are encouraged to increase production.
Avocado Society of Kenya Chief Executive Officer Ernest Muthomi said the Mt Kenya region is well placed to drive the expansion due to its favourable climate and rising adoption of the Hass variety, which dominates export markets.
“Farmers in these regions are increasingly shifting from traditional crops to high-value avocados. This is the next ‘green gold’, and we encourage more growers to come on board,” said Muthomi.
Kenya has been broadening its global market reach since accessing China in 2022, with initial shipments dispatched in July and August that year. Exporters are now eyeing further growth in Asian markets, including Malaysia and India, where demand is rising alongside awareness of the fruit’s health benefits.
“We have been exporting to cities such as Shanghai and are opening up more markets in Asia. Consumers are increasingly appreciating the health benefits of avocados, which is driving demand,” he said.
Interest has also been reported in South Korea and Italy, attributed to the quality and oil content of Kenyan produce.
While Hass remains the leading export variety, farmers are also growing Fuerte and Jumbo types for local and international markets.
However, Muthomi cautioned against the export of immature fruit, warning that it could undermine Kenya’s reputation abroad.
“Some traders are harvesting and exporting unripe avocados, which compromises quality. We want overseas consumers to enjoy a good eating experience and maintain confidence in Kenyan produce,” he said.
Avocados rank among Kenya’s top horticultural exports, second only to cut flowers in foreign exchange earnings. Industry stakeholders say achieving the Sh30 billion target will depend on expanding acreage, maintaining quality standards and complying with export regulations.
